Full-Service Projects

From blogs to business profiles, no topic is too tricky.

The Joyful Comms team specialise in taking corporate-speak or technical jargon and turning it into plain, engaging English. We create online and offline copy that speaks to your audience.

Strategy and tone of voice

A great communications approach starts with strategy. It’s a cliche, but it’s true: beginning with the end (and we’d add, also the audience) in mind will ensure a smooth journey. 

Strategy can be as simple as goal-setting, or as granular as campaign messaging, collateral and execution planning. 

And then there’s tone of voice – making sure that everything your business produces ‘lines up’, and sounds like you. If you have never defined your business tone of voice, we offer a simple service that does exactly this!

Apple Laptop screen, opened with an abstract black and orange background. A latte and iPhone lie on the concrete table next to the laptop, surrounded by leafy greenery. An ideal outdoor workspace

Storytelling and messaging

This is where we shine – taking strategy and making your business’s story something that your customers can’t get away from. 

This might look like: 

  • Blogs that inform, educate or inspire
  • Whitepapers and thought leadership pieces, taking research and insights and making them accessible and compelling
  • Website copy, whether it’s for a brand-new site or a change in direction, but always with an SEO focus and plain-English sensibility
  • Newsletters for internal and external audiences, keeping everyone updated in the way that suits them
  • Capability statements, brochures and project sheets, to tell your story to the right clients at the right time, with just the right amount of detail
  • Magazines, print books and annual reports, compiling copy (or creating it from scratch) that serves your business for years to come.

Basically, if it’s words-related, we can help. Want to see some of these projects? Head on over here.

Public relations and promotions

Promoting your business doesn’t always have to mean a massive advertising budget – and sometimes, earned media (when someone else sings your praises) is worth far more.

This could look like a media release at just the right time, an award entry or even a tender submission that goes to just the right person – supported by the right storytelling and messaging as well. 

We can use our years of public relations and media training (even a stint as a weathergirl – ask Sarah-Joy about it sometime) to get you the right exposure. 

And this doesn’t always look like your name up in lights – a subtle awards entry can get your business in front of the right influencer, and be worth far more, even if you don’t win.

We’ve written awards and run awards programs, corralled tenders and grant submissions, and executed plenty of public relations campaigns. See some of those (that we can talk about!) here.

Deb and Sarah-Joy flipping through a magazine

Plain English editing

While plain English is the entire basis of our approach to copy, it’s also a service that we can provide. 

We’ve helped to rewrite websites, policies and procedures for clients in government and mining – and while there’s always a layer of legal review, the plain English approach has a huge impact on readability, particularly for audiences who don’t speak English as their first language. 

Ask us how we can help.

Sample project rates (no secrets here)

  • Blog Post
  • 800 words from

    $750

  • Researching and writing killer blog articles for your website, based on your brief or idea.
  • Includes:
    – Page titles & meta descriptions
    – 3 headline suggestions
    – Image suggestions
    – 3 social media snippets
    – 2 rounds of changes
    – Professional proofreading
  • Book it in
  • Website Copy
  • Up to 8 pages, starting at

    $3,250

  • Writing keyword-optimised content for your website, the first step in standing out from the competition.
  • Includes:
    – Page titles & meta descriptions
    – Internal links
    – Body copy
    – 2 rounds of changes
    – Professional proofreading
  • Book it in
  • Media Release
  • Starting at

    $995

  • As a building block of your media strategy, the media release is a key piece of content.
  • Includes:
    – Research and writing
    – 2 rounds of changes
    – Suggestions for other ways the release can be used
    – Optional distribution to local media lists
    – Creating a targeted media list
  • Book it in
  • Capability Statement
  • 8 pages, starting at

    $2,395

  • Capability statements are the must-have document for marketing yourself to industry peers and clients.
  • Includes:
    – Research and writing
    – Integration with existing collateral
    – 2 rounds of changes
    – Professional proofreading + collaboration with your designer
  • Book it in

What our clients say

I have 0% doubt that the only reason our revenue has increased in the last 12 months is due to the quality of the copy prepared by the Joyful team.

Clients often say the reason they chose us over the competitors was the quality and clarity of our website.

You will not regret 1 cent spent at Joyful! They are not only Joyful, they are passionate, smart, and hungry to help you grow your business with first-class copy.

I’ve worked with SJP and Deb for eight years now…they are the best! Amazing, professional and an integral part of the behind-the-scenes magic at the Bowen Basin Mining Club – I couldn’t be without them.

Sarah-Joy offered and delivered a fantastic service with a professional and methodical approach. 

PreviousNext