The Joyful Comms team specialise in taking corporate-speak or technical jargon and turning it into plain, engaging English. We create online and offline copy that speaks to your audience.
A great communications approach starts with strategy. It’s a cliche, but it’s true: beginning with the end (and we’d add, also the audience) in mind will ensure a smooth journey.
Strategy can be as simple as goal-setting, or as granular as campaign messaging, collateral and execution planning.
And then there’s tone of voice – making sure that everything your business produces ‘lines up’, and sounds like you. If you have never defined your business tone of voice, we offer a simple service that does exactly this!
This is where we shine – taking strategy and making your business’s story something that your customers can’t get away from.
This might look like:
Basically, if it’s words-related, we can help. Want to see some of these projects? Head on over here.
Promoting your business doesn’t always have to mean a massive advertising budget – and sometimes, earned media (when someone else sings your praises) is worth far more.
This could look like a media release at just the right time, an award entry or even a tender submission that goes to just the right person – supported by the right storytelling and messaging as well.
We can use our years of public relations and media training (even a stint as a weathergirl – ask Sarah-Joy about it sometime) to get you the right exposure.
And this doesn’t always look like your name up in lights – a subtle awards entry can get your business in front of the right influencer, and be worth far more, even if you don’t win.
We’ve written awards and run awards programs, corralled tenders and grant submissions, and executed plenty of public relations campaigns. See some of those (that we can talk about!) here.
While plain English is the entire basis of our approach to copy, it’s also a service that we can provide.
We’ve helped to rewrite websites, policies and procedures for clients in government and mining – and while there’s always a layer of legal review, the plain English approach has a huge impact on readability, particularly for audiences who don’t speak English as their first language.