SMW Group – Content Strategy and Tender Writing

Joyful Communications Portfolio

  • Completed in

    2022

  • Services provided

    • Website copywriting
    • Content strategy
    • Social media content writing
    • Collateral development
    • Capability statement development
    • Media releases, media management
    • Advertorial copywriting and support
    • Marketing management
    • Tender writing
    • Change management support
    • Corporate value development and communication

Outsourced corporate communications for a listed company in mining services

SMW Group is one of Joyful Communications’ longest-standing clients. As they’ve grown from a 200-strong mining industry services provider to a 500-strong, diversified and NZX-listed company, we’ve provided corporate communications, content strategy and tender writing. 

Speaking the right language, to the right audience, at the right time

An innate understanding of mining industry standards has differentiated us from any other service provider in marketing, communications and design – which is why we’re now the preferred corporate communications provider for SMW Group. 

Our flexibility and creativity are on display in multiple ways, whether the job is: 

  • helping to develop a set of corporate values that reflect industry best-practice, 
  • driving a website redesign that focuses on key capabilities and accreditations, or
  • responding to tenders, turning engineer-speak into winning multi-million dollar bids for major projects

No two jobs are the same, but it’s our mining industry background and credibility that helps us talk SMW Group’s language – and more importantly, the language of their customers.

Not sure where to start?

Or maybe you already have a project in mind! Let’s get straight to it – we’d love to talk about your plans and how we can help.